About DAWS Streetwear

Urban designed. Clean lines. Limitless attitude.

DAWS redefines authentic streetwear with soul for those who dress with purpose.

The Story and Spirit of DAWS Wear

From Press to Apparel

DAWS Wear was born in the heart of Granada, Spain, in early 2025, in the most honest place there is: the living room at home. This brand is the materialization of a passion and the vision of its founder, Daniel Olivares Dawson, a journalist by profession who has channeled his passion for graphic design into the textile world.

It all started with a creative coincidence. Daniel was playing around with his second surname, Dawson, of English origin, and from that exercise the current DAWS logo was born. Fascinated by the idea of wearing his own designs and that logo on clothing, he decided to take the leap.

The idea was simple: to offer t-shirts and hoodies with a different style and original designs, accessible to everyone.

The Challenge and the Birth

We were aware that launching into the textile market is a complex challenge. After researching the options to create our own clothing line, we discovered the efficiency and sustainability of the print-on-demand production process.

We chose Printful for its product quality and excellent references from other creators. In record time of just a month and a half, Daniel prepared the first designs, set up the store on the Shopify platform (chosen for its independent management and powerful tools), and thus, DAWS Wear was born and came into the world.

Our Values: Digital Artisans

DAWS Wear is a young brand, driven by enthusiasm and a minimal budget, but with a giant vision. We firmly believe in:

• Design with Soul: Our hallmark is the head and hands of our creator. We don't follow the rules of fast fashion; we offer you different, original designs full of Daniel's personality, a digital artisan.

• Accessibility and Honesty: We want designer clothing to be easy to get. We use the on-demand model to offer quality products without the excess inventory that harms the planet.

• Made from Granada: We were born and raised in Granada. This origin influences our vision, always seeking that mix of tradition, modernity and unique style. And some garments reflect it.

The On-Demand Process: Quality Without Excess

As a newly created brand, we have chosen a conscious and efficient path to offer you our products:

• 100% Original Design: Each print is an original idea by DAWS, digitally rendered.

• Smart Production: We work under an "on-demand" model. This means that the garment is only manufactured and printed when you order it.

• Triple Benefit: This method minimizes stock waste, minimizes environmental impact and allows us to constantly launch new and different designs.

From Mountain to City: Our Connection with Snow Sports

DAWS doesn't just live on urban asphalt. Our inspiration also comes from snowy peaks and winter sports culture. The energy of snowboarding, the style of freestyle skiing, and the mountain attitude are part of our brand's DNA.

Collections like Snow N2020, N2016, N2012, and N2008 are a direct tribute to the aesthetics of ski resorts, the riders who defy gravity, and that feeling of freedom that can only be found in the snow. Technical designs, colors that evoke alpine landscapes, and graphics inspired by mountain lifestyle merge with our streetwear language.

For us, the mountain and the city are not separate: they are two sides of the same coin. The same rebellious spirit that moves a skater in Barcelona drives a snowboarder in Sierra Nevada. And DAWS dresses both.

Vera Red Flower: When Streetwear Blooms

Not everything at DAWS is dark and urban. The Vera Red Flower line represents a conceptual shift within our brand: it's our bet on vibrant energy, unapologetic femininity, and design that catches the eye.

While our main collections rely on dark palettes (black, brown, navy blue) with touches of red and lime green, Vera Red Flower breaks the mold with an intense red and a minimalist floral motif that radiates freshness and personality. It's simple, striking, and sparkling.

This line is designed for those looking for something different within DAWS: a lighter, brighter design, but without losing the premium essence and quality that defines us. It's streetwear that blooms, that celebrates life and color without giving up attitude.

Vera Red Flower is proof that DAWS can be versatile, surprising, and always authentic.

"Our commitment is to create unique designs with all our passion. We are just starting out and learning, but every customer is important and we will do whatever it takes to make your experience with DAWS Wear perfect. Thank you for being there!"

— Daniel Olivares Dawson
CEO and Founder of DAWS Wear

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